ABOUT US
Since our establishment in 2000, we have been engaged in the “nail business” and have been striving to expand the nail market in Japan.
Two major things were necessary to nurture the “nailmarket.”
Firstly, it was important to pioneer the free distribution of nail products.
Secondly, we focused on spreading knowledge about nail basics, education, and awareness of “HOW TO” use those products.
We have realized that simply presenting nail products without these elements would never lead to business success.
Although Rootia is a small company, we have undertaken a widerange of activities in the nail business, even though we are well aware that our resources are limited.
This is because we believed that all of these endeavors were necessary to establish the nai lbusiness and market in Japan.
Ikumi Koyama